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In Melbourne Shabbat begins Fri 3 Apr 2020 06:52 PM and ends Sat 4 Apr 2020 07:50 PM

Even atheists are choosing kosher

ט"ז שבט ה' אלפים תשס"ט

Kosher food is an increasingly popular option for people of all religions - and no religion at all - according to market research firm, Mintel.

In a survey of adults who purchase kosher food, Mintel found that the number one reason people buy kosher is for food quality (62%).

The second most common reason people say they purchase kosher food is "general healthfulness" (51%) and the third is food safety (34%).

This contrasts sharply to the just 14% of respondents who say they purchase kosher food because they follow Jewish kosher religious rules. Another 10% buy kosher because they follow some other religious rules with eating restrictions similar to kosher.

"Kosher food has gained the reputation of being more carefully produced and thoroughly inspected than non-kosher food," comments Marcia Mogelonsky, senior analyst at Mintel. "With recent food safety scares causing people to rethink even the most familiar food products, we can expect more adults to turn to kosher food as a way to ensure food safety and quality."

Mintel reports that over one in four (28%) new food and drink products launched in the US during 2008 bore a kosher symbol.

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